2023
Greene King
The redesign of the Greene King website marked a significant transformation in their digital presence, reflecting a modern, user-friendly approach.
As one of the UK's largest pub retailers and brewers, Greene King sought to enhance customer engagement, simplify navigation, and unify their diverse offerings under a cohesive brand identity. This redesign was not just about visual upgrades but also about improving the functionality and overall experience for customers, whether they were browsing menus, booking tables, or discovering new locations.
Central to this overhaul was the creation of a new design system—a robust, scalable toolkit that enabled consistency across Greene King's digital platforms. This design system provided standardized guidelines, reusable components, and a flexible framework, allowing for efficient updates and brand coherence. It wasn’t just for Greene King’s primary site; it was built to be versatile enough to extend across their portfolio.
